We generate leads.
You close them.

You send us your website

Our AI reads your site, researches your competitors, understands your positioning, tone and voice, identifies your value proposition and creates personas for your ideal customers.

• You send one link. There is no brief to write and no form to sit through.
• Our AI builds a profile of your business that feeds into all future strategic decisions including campaign generation.
• You get a document outlining how an AI sees your website - exactly how it would be shown in AI search.

You get a free audit

Connect your Google Ads and Meta accounts into the platform. We’ll automatically analyse your accounts for historical performance, identifying missed opportunities and wasted spend.

• Conversion tracking. We request that conversion tracking be set up fully before launching any campaigns (without it, your ads will likely be 30%+ more expensive).
• We analyse previous performance. Which campaigns, keywords and audiences earned their budget in the past - and which didn’t.

We hold a strategy call

We do a deep dive on your business and strategy: the things your website does not say, like your margins, your best customers and where you want to grow next. The output is your strategy document.

• We capture the meaning behind the data. Your strategy, your goals and the context that exists nowhere except your head.
• The minutes are added automatically to your business context, so everything agreed on the call feeds directly into your campaigns.

We put campaigns live within 24 hours

We combine your website, positioning, strategy and account history with our own data on high performing campaigns to generate campaigns that perform from day one.

• Our AI builds and checks: campaign structures, keyword sets, audiences and ad variants, drafted at a speed a team of people cannot match.
• Your strategist reviews and approves every campaign before it goes live.*

Our AI surfaces campaign improvements continuously

Bids, search terms, audiences and your account configuration get checked every day.

• Our AI checks all campaigns daily and surfaces recommendations for approval.
• Your strategist approves any appropriate AI suggestions, decides what to stop and what to spend where, and answers for the return on it.

You can check your campaign performance at any time

• Log into our online portal to review your campaign performance and generate reports on demand.
• Connect with MCP. Connect your own AI assistant like Claude or ChatGPT directly to your performance data and query it directly in your chat window.
• Regular scheduled calls. Scheduled time with your strategist, for the questions a dashboard cannot answer.